Campaign Coordinator Timetable

	Campaign Coordinator Timetable

	Campaign Coordinator Guide

	Tips for a Successful Campaign

	United Way Awards Program

	Reasons to Invest in United Way

	United Way’s Mission & Policy

	Coordinator Checklist

Timeline for a Successful Campaign

4 – 5 weeks before the campaign

Meet with your CEO
Talk with previous campaign coordinator
Talk with United Way staff
Recruit your campaign team
Analyze your past campaign

3-4 weeks before the campaign

Meet with your team
Set your goals & objectives
Set your dates/times and tell United Way
Review all campaign resources
Plan your special events
Schedule United Way speaker

One week before campaign

Personalize pledge forms
Send out endorsement letters
Promote your campaign

Week of Campaign

Confirm meeting location and time
Connect with United Way
Conduct special events
Hold company meetings
Start meeting ON TIME!
Introduce program/agenda
Acknowledge management support

1 – 2 weeks after the campaign

Follow up on pledge forms
Report results promptly to United Way
Report results internally
Analyze your campaign with your team
Say Thank You
Start a year-round communication program

Hint: Determine how you will distribute the brochure and pledge forms. Are you handing them out at the meeting or do you have another plan for distribution?

20 minute campaign meeting agenda

1-2 weeks earlier, send an invitation from the CEO to all employees stating the purpose of the meeting.
Distribute personalized pledge cards and brochures at the beginning of the meeting.

1 min.    Coordinator’s opening remarks
4 min.    CEO or management provides statement of corporate support and encourages participation.
5 min.    United Way representative communicates United Way’s community impact message.
5 min.    Agency speaker
5 min.    Coordinator: Make the ‘ask.’ Invite the audience to join you in making a difference in people’s lives by giving to the United Way.

Describe incentive
Encourage Payroll Deduction
Thank audience
Pick-up pledge cards

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